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Are you struggling with the Sponsor piece of racing? Charlene will show you step-by-step how to put a quality package together to deliver…. BUT while doing so…and probably more importantly…she will tell you what you have to do as a Driver/Team to GET & KEEP your partners happy. Marketing Partners. Yes, that is the new slang word. Having a Sponsor is like saying you have a Rotary Phone…totally old school.

Classes are Live Online. Two sessions, one week apart for 2 hours each.

>> If the dates available doesn’t work for you, please sign up for our email notification list, OR let us know what day and time does work for you…don’t put it past us to do one on your schedule! email <<

What to Expect:

Session 1:

We Answer All The Questions About GETTING A MARKETING PARTNER

  • Take a Deeper Look Into Sponsoring Companies
  • Understand the Companys Marketing Budget
  • What Types of Companies are Interested &
  • What do they Have to Offer?
  • Understand What You Have to Offer a Company
  • Develop Your Race Team Brand
  • Uncover Opportunities Offered by Your Series
  • BUILD a Complete Sponsor Proposal!!
  • Delivering the Finished Package
  • Bonus: How to Interview Well + MORE!


Session 2:

We Answer All Your Questions About How to Fullfill your Sponsorship Responsibility

  • Marketing 101 with a Race Team Twist
  • Impressions, Impressions, Impressions
  • BUILD a Media List
  • Discovering Your Teams Media Person
  • Website vs Social Media + Tons of Social Tips!
  • How to Capitalize on Photos & Videos
  • HOW TO WRITE a Race Press Release
  • Monthly Recap Reports Keep You on the A+ List
  • Before, During + After Race Lists
  • Bonus: Winners Circle Success + MORE!



We Will Give Up Some Tricks of the Trade

We Give Up All Kinds of Tricks of the Trade Coming from a Media Professional, let me tell you What & Why you need to do certain things. Be sure to put down a Good Shipping Address! We are known to ship Tools & Gifts in the mail!
Click here for more information.

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  • Last Weekends Race Results with Links
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