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Bower Motorsports Media, established in 2009, is a PR firm that writes the press releases, takes pictures, produces videos, tracks race teams, promotes events, is interactive in social media and is very successful at executing at events.  Bower Motorsports Media works for Companies, Event Promoters and Racers to make sure that sponsorship packages are maximized and that as many people as possible know about your successes.  The team specializes in the offroad market, but has expanded into many different categories.

With the word Media meaning something entirely different than it did even two years ago, Bower Motorsports Media prides itself on being at the front of the cusp of understanding the different avenues to successfully market and manage a brand.

With media options changing daily, I would like to offer; It’s not easy.  And it is not a square package that we can line out on this page for you to pick A, B or C.  Results do not necessarily happen quickly.  Methodical series of events exist to ensure best coverage.  Every company, promoter and racer has different needs and has different goals.  Call 714-394-1716 for a free consultation of ideas and how we can help put a one time or a monthly package to keeping you In First Place.

Just Some of the Options:

  • Press Release sent to Specific Categories
  • Photo Shoots
  • Bower motorsports mediaEvent Photos
  • Video Shoots
  • Event Videos
  • Website Design
  • Website Management
  • Social Media
  • Structure Social Media Management
  • Large Race Team Tracking and Promotion
  • Single or Series Event Promotion and Coverage
  • On Site Media Manager for Events
  • Marketing Material Layout, Design, Printing
  • Live Coverage Planning and Execution
  • TV, Radio, Event Commentary
  • Just Because it Isn’t Listed Doesn’t Mean We Can’t Do It!  Always open for new challenges!

Contact Charlene Bower for more information:   714-394-1716 or


It Takes a Team to Be Successful:

bower motorsports media
Lt to Rt: Ben Bower, Carol Flores, Charlene Bower, Shana Whitford, Brent Bower, Deanna Bower
Not Pictured Stacy Rye, Melissa Davis


charlene bower motorsports mediaCharlene Bower, Owner

Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop.  From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships.  After over 10 years in motorcycle retail management, it was time for a change.  Putting 6 months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad.  While on the road, she found the love of photography and writing.  When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match.  The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the Sand and UTV Markets.  When the economy dropped severely and effected the magazine business, Charlene looked for the niche that needed filling.  It didn’t take long to evaluate that quality PR to the media for needed content was in order. She works daily to consistently refine the process as the world of media has revolved quite drastically in the five years since opening Bower Motorsports Media. The company has grown to include different properties, all with media and marketing as the core to their creation, including: Racer Marketing School, Race Team Store, I’m Not Just a Girl, Bower Media Promo Gifts, Shirt & Swag Club, Shirt & Bling Club, #InspirationalDirt, Month of Cause and Offroad Newswire among others that are in testing phases.  The Bower Media team is in the backdrop to some of the most successful racers, events and companies in the 4×4 market.  It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.


Charlene Bower Named to BFGoodrich Tires Performance Team  

BFG Performance Team Logo FNL_OLGREENVILLE, S.C. (Mar. 18, 2014) – “Created in 2008 as Team BFGoodrich, this group is comprised of elite motorsports superstars, key industry partners, market influencers and enthusiasts who all share the BFGoodrich Tires passion for driving and are viewed as experts in their respective discipline. This group will help advance the attributes of the BFGoodrich Tires brand with its wide ranging enthusiast following.”  Read Full Release HERE


Charlene Bower, Fastest Girl Up Backdoor at 2014 King Shocks Backdoor Challenge

Charlene BackdoorHere are a few facts to paint the picture:  1. I’ve never raced anything before.  We can take that one step further to saying, I have never seen a green flag and hit the skinny pedal.   2. I’ve never driven up the obstacle Backdoor as a passenger…muchless a driver until the Saturday before the event.  Sure I have taken hundreds of pictures, but that doesn’t mean you can crawl it.   3. I was driving an everyday crawler.  Is that fair?  How about a 4 cylinder YJ that has slowly been stripped into an AZUndertakers proven tube buggy.    Yes, that makes the decision to compete at this fun challenge even crazier!  Read Full Story HERE


Charlene Bower Inducted into Arizona Undertakers Hardcore Wheeling Club


Press Releases About Bower Media:


Bower Motorsports Media Puts You in First Place

 RIVERSIDE, CA      SEPTEMBER 1, 2009:  Speed is the name of the game in the off-road industry, and nobody knows that better than Bower Motorsports Media.  Founder Charlene Bower recognizes the importance of being the first to the finish line and the starting line.

After working in the media industry for several years, Charlene began to see a trend of missed opportunities.  Companies were not getting the media placement they wanted simply because they didn’t know how to put a press release together or were too busy to get critical information to editors.  “I understand what the media wants – and in what format they need to simply copy and paste the information and then go to press,” says Charlene.  “My clients have a lot of things to think about to stay on top of their game.  Trying to meet a print deadline shouldn’t be one of them.  That’s where I come in.”

Bower Motorsports Media is dedicated to connecting racers, off-road companies, and event series coordinators with the media.  With more than 15 years of experience in the off-road industry, Charlene Bower is dialed in to the moods and eccentricities of the business.  She uses that knowledge to implement creative public relations campaigns that include press release materials, strategic plans, professional action photography, freelance articles, sponsorship packages, graphic design, and more.  Current accounts include leading industry manufacturers, top racing teams, major race promoters, and world-renowned websites and magazines.

Charlene has been active in off-road activities all her life.  Lead by the tire tracks of her father, a two-time gold medallist ISDT rider, most weekends and holidays were spent on the trail or in the dunes either in the family Jeep or astride one of their fleet of dirt motorcycles.  Charlene’s early years in the industry involved managing major CA motorsports dealerships and then, more recently, she was hired by two off-road magazines. With an education and degree from Santa Clara University, her major in marketing and minor in journalism were put to use in ad sales and writing for the magazines.  Her enthusiastic personality allows her to build relationships quickly in the industry and, in 2009, she began building Bower Motorsports Media.  Charlene also owns a successful clothing and jewelry line I’m Not Just A Girl and website

For more information about Bower Motorsports Media, contact Charlene Bower at (714) 394-1716 or


It takes a team to be successful:

Meri Sackson, Business Development


Deb Rose, Business Development


Jenn Solomon, Web Associate


Gary Wright, Sales Associate


Carol Flores, Executive Assistant


Ben Bower, Videography


Brent Bower, Photography


Deanna Bower, Office Manager


Melissa Gomez, Legal


Stacy Rye, On Site Event


Matt Hinitt, Vehicle Fabrication



Suggested Outsource Options:

Josh England – Photography – –


Shana Whitford – Photography – –


Simon Saines – Photography & Sales – –


Chris Schutt – Online Banner Ads – –


We Educate Ourselves Daily.  Here are some Quality Training Articles:


You Sell Like a Girl ~ And Other Compliments By Mark Rodgers, M.Ed, CSP

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