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Ladies Co-Driver Challenge Team Embarks on Inaugural Rebelle Rally
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Ladies Co-Driver Challenge Team Embarks on Inaugural Rebelle Rally

Team #125 Charlene Bower and selected Kaleigh Hotchkiss

Coverage Friday October 14th – Friday October 21st at RebelleRally.com/Live

MESA, AZ   October 13, 2016: The third event of the Ladies Co-Driver Challenge is the inaugural bower-hotchkiss-rebelle-rally-1Rebelle Rally, a 10 day precise off-road navigation and driving challenge. Charlene Bower and co-driver Kaleigh Hotchkiss will be in the #125 BFGoodrich Tires 2016 Jeep JK prepared by Impulse Offroad. The adventure will start on Thursday October 13th when Charlene and Kaleigh go through tech inspection and participant activities in South Lake Tahoe. The first stage of the rally will be to a basecamp, arriving on Friday by 5pm at which time all 76 ladies will turn off their phones and computers for the following 7 consecutive days. The rally will end in Southern California on Friday night, with a gala dinner on Saturday and a Bower Media Meet & Greet for all to attend on Sunday. Coverage of the event will be on www.RebelleRally.com/Live or follow our Facebook page www.facebook.com/bowermedia. After the event the story and video will be available on www.LadiesOffroadNetwork.com.

bower-hotchkiss-rebelle-rally-1“I am excited to be part of this first year event that will raise the bar for all ladies in the offroad industry. I know we are in great hands with Kaleigh in the navigator seat letting her skills guide us through the terrain to all the checkpoints. We have both agreed that it isn’t going to be easy, but we are going to go at our pace and do an awesome job. We have a new motto for this trip: Believe. Achieve. Of course, we did decided to keep track of our u-turns as some entertainment,” said Charlene Bower, Owner of Bower Media and Ladies Co-Driver Challenge founder. “BFGoodrich Tires strongly believes in ladies in offroad and I am proud to represent them in this inaugural event. We have 35” KO2 tires on Frankie, the 2016 Jeep JK that BFGoodrich Tires and John Williams from Impulse Offroad built. I have been looking forward to this event all year and am glad that it is time to drive onto the dirt!”

The Rebelle Rally event will take us through 2 states, 12 counties, 2 National Parks, 5 BLM agencies and 4 legendary OHV areas. 76 women from 19 states and 4 countries will join together in making history traversing 1200 plus miles across the beautiful western desert. All GPS and electronics have been disabled with the only tools available being a map and compass. There are 8, or more, Checkpoints a day plus Time, Speed, Distance Challenges. The team with the most points at the end of the 7 days of competition will be the winner. More information can be found at www.RebelleRally.com.

 

Everyone is welcome to join us at the Meet & Greet on Sunday October 23rd from 11-3pm at Bagby Beer Company in Oceanside. We will be sharing our stories with everyone that is interested in listening, and other teams are also scheduled to attend. Facebook Event for more information: www.facebook.com/events/1782742002014465

The Rebelle Rally is the third event in the Ladies Co-Driver Challenge. After a long and rigorous vetting process Marcie Hricziscse was chosen for the first event in June, Monster Energy Trail of Missions presented by BFGoodrich Tires. Then, Charlene went to BFGoodrich Tires 36 Hours of Uwharrie with winner Kristen Endres. Now, the third event will be an all girls Rebelle Rally with Kaleigh Hotchkiss, and then Leigh Singleton and Kristie Moore will join Charlene at the SEMA Show in November. Stories and videos are posted on the Ladies Offroad Network.

Monster Energy Trail of Missions Video: https://youtu.be/MEMTevA4Cxw

Monster Energy Trail of Missions ABC Coverage: https://www.youtube.com/watch?v=gC7AcuQ6_QY

BFGoodrich Tires 36 Hours of Uwharrie Video: https://www.youtube.com/watch?v=42vB6ODgs7A

 

 

About Charlene Bower: Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop.  From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships.  After over 10 years in motorcycle retail management, it was time for a change.  Putting 6 months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad.  While on the road, she found the love of photography and writing.  When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match.  The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the Sand and UTV Markets.  When the economy dropped severely and affected the magazine business, Charlene looked for the niche that needed filling.  It didn’t take long to evaluate that quality PR to the media for needed content was in order. She works daily to consistently refine the process as the world of media has revolved quite drastically in the seven years since opening Bower Motorsports Media.

The company has grown to include different properties, all with media and marketing as the core to their creation, including: Bower Power HourBower Media CalendarRace Team StoreI’m Not Just a GirlBower Media Promo GiftsShirt & Swag ClubShirt & Bling ClubBower Media School of Professional Marketing, and Offroad Newswire among others that are in testing phases.  The Bower Media team is in the backdrop to some of the most successful racers, events, and companies in the 4×4 market.  It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.

 

 

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