Search by category:
Amanda Products

Amanda Products Unveils its Road to SEMA 2014 Story

Amanda Products SEMA 2014 1October 20, 2014 Livonia, Michigan  –   Amanda Products is thrilled to unveil the story of its behind-the-scenes run-up to SEMA 2014. After completing a successful debut at last year’s SEMA Show and receiving a Global Media Award for the innovative SpeedHook™, Amanda Products designers couldn’t wait to get back to the drawing board to develop more exciting aftermarket products for their customers.

The first section of this story, “INSPIRATION”, documents Amanda Products’ months of conversations with offroad enthusiasts and Ultra4 and Dirt Riot offroad racers, as well as their appearance at multiple off-road events, including King of the Hammers, Jeep Beach and Cantina for the Con. They talked extensively with fans, learning about their interests and preferences.

“We wanted to pull back the curtain on our design process this year,” said Robert Gruschow, President of Amanda Products, “and allow our fans to witness first-hand how we create and develop new products for the off-road marketplace. It’s been an amazing twelve months for Amanda Products and we are excited to share our design story with a larger audience.”

Two additional sections — detailing Amanda Products’ design process and prototyping effort — will be revealed in the coming weeks and as they unveil their prototypes at SEMA 2014. Follow the Amanda Products Road to SEMA 2014 at and keep up with all the latest news on their Facebook page

Amanda Products SEMA 2014 1Introduced at SEMA 2014 and proven by years of testing, the Amanda Products SpeedHook™ allows drivers to quickly rescue their vehicle and protect their recovery straps, eliminating the need for shackles and preventing knots. Consumers can choose from three finishes: raw, black and chrome, all made with high-strength steel. The Amanda Products SpeedHook™ is available both in a 2” hitch receiver mount version — which works with any properly-equipped Jeep, truck or ATV — and in a front hook bumper version designed for the Ford F-150 and buggies.

Amanda Products is produced in the same environment as its parent company, Amanda Manufacturing (Amanda Bent Bolt). Founded in 1953, and acquired by the Deshler Group in 1978, Amanda Manufacturing has built a strong reputation for superior, top-quality wire/rod parts for several industries, including automotive, and has just begun a major expansion. Amanda Manufacturing has produced more than 300 unique, quality parts — all in the U.S.A. The company is now expanding its reach to consumers, specifically in the offroad marketplace.

amanda products logo


Melissa Halpin

M3D experiences


Get News and Race Results Delivered

Close this popup

Join this weekly Race Results & New News email. We put everything together for you and deliver it to your inbox Every Tuesday! It's got what you want...

  • Last Weekends Race Results with Links
  • This Weekends Events with Info Links
  • Discounts & Coupons from Partners
  • & Lots More New News!