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Amanda Products

Amanda Products Celebrates Global Media Award and Successful SEMA Brand Launch

Amanda Products SEMA Booth 2LIVONIA, MICHIGAN   DECEMBER 2, 2013: Amanda Products [USA] is celebrating its overwhelmingly successful brand launch at the 2013 SEMA Show. In addition to favorable attendee and media attention, Amanda Products was delighted to receive a Global Media Award for its innovative Speed Hook.  An exclusive panel of international journalists nominate products that promise great international appeal and fill important gaps in the consumer market.  The Speed Hook was one of a select few — from among more than 2000 new products in the New Products Showcase — given this prestigious designation.

“We had a great response to our Amanda Products brand debut at the SEMA show this year,” said Robert Gruschow, President of Amanda Products.  “Feedback about our new Speed Hook from attendees and online was overwhelmingly positive.  We generated a lot of good ideas for future products, as well as additional applications and Amanda Products Global Media Awardrefinements to the Speed Hook.  We can’t wait to finish the engine install in our chassis and share the project online and at next year’s SEMA Show.  I would also like to thank everyone who participated in our survey during SEMA or just stopped by our booth to talk.”

The Amanda Products booth, beautifully designed by M3D experiences, showcased several versions of the Speed Hook, an innovative, extensively tested design that prevents tow straps from detaching or becoming stuck, even under extreme pressure.  Attendees also viewed Amanda’s Ultra SS 4-seater chassis, built in partnership with Artec Industries, Crossed Up Customs and Ready 4 Rocks. For those unable to attend the show, Bower Media produced a comprehensive tour of the booth and interview with company principals Robert Gruschow, Amanda Products President and Lisa Lunsford, VP Sales & Marketing. Tour the SEMA Booth:

[vsw id=”N8mQ6CVkOwU” source=”youtube” width=”425″ height=”344″ autoplay=”no”]

Amanda Products, to thank its fans at the SEMA show and on social media, held two giveaways of the new Xbox One, through a kiosk at SEMA and via the Amanda Products’ Facebook page:  Participants who took a Amanda Products SEMA Booth 1survey and offered product suggestions were entered to win. To follow the giveaways and to stay current with Amanda Products news, visitors may follow the brand’s Facebook page and view Amanda Products’ new website,, also designed and built by M3D experiences.

Amanda Products is produced in the same environment as its parent company: Amanda Manufacturing (Amanda Bent Bolt). Founded in 1953, and acquired by the Deshler Group in 1978, Amanda Bent Bolt has built a strong reputation for superior, top-quality aftermarket wire/rod parts for several industries, including automotive.  They have produced more than 300 unique, quality parts – all in the USA.  The company is now expanding its reach to consumers, specifically in the offroad marketplace.


Melissa Halpin

M3D experiences


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