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Off-Road Expo Pomona


2013 ORE LOGOPOMONA, Calif. (October 2, 2013) – For the third year, the 2013 Lucas Oil Off-Road Expo powered by General Tire will host a movie screening area dubbed “Dirt Theater” in Building 5, at the Pomona Fairplex. Dirt Theatre will showcase some of the best independent off-road films from talented off-road filmmakers. Both Saturday, October 5 and Sunday, October 6, Lucas Oil Off-Road Expo attendees will witness insane off-road racing action from trophy trucks, to rally cars, to bikes — everything on dirt.


Founded by the Martelli Brothers and produced by Mad Media, the 2013 General Tire Mint 400 (extended version) and Dezert People 10 are among the movies that will get your heart pumping at the expo. Movies will play throughout the weekend allowing attendees to sit, relax and enjoy the action. Feature films set to premier include:

  • 2013 General Tire Mint 400 — The Mint 400 is the oldest, roughest, most spectacular, and most prestigious off-road race in America. It was started in Las Vegas in 1967 and became the marquee off-road race that every racer and celebrity dreamt of winning. Known as “The Great American Off-Road Race,” the legend lives on, as each year the greatest off-road racers from around the world battle each other, and the ruthless 400-mile course for a chance to be a part of American racing history. But less than half of those competing will ever finish the vicious race!  The 2013 General Tire Mint 400, presented by Polaris, was an epic clash between 250 race vehicles in 25 different classes. This exclusive documentary coverage of the race, features stunning 4K and HD cinematography. Witness bumper-to-bumper battling! Feel the power of these incredible vehicles from the passenger seat! Watch as racers fall away, embroiled in the agony of defeat, and share in the glory of victory!

Directed by: The Martelli Brothers
Produced by: Mad Media
Executive Producers: Travis Roffler and Craig Scanlon


  • DEZERT PEOPLE 10 — It never stops! Dezert People is back with the tenth release in the longest running desert racing video series in the world. As always we bring you crazy and intense off-road racing action that will get your heart pumping. This year’s release features awesome racing action from some of the toughest terrain in the world.


In addition to the movies, stop by the Dirt Theater to meet some of the hottest current off-road celebs! The following celebs will be on-hand signing autographs:

Saturday, October 5:

11 a.m.            Luke and Ricky Johnson

12 p.m.            Jay Reichert

12:30 p.m.            Dan, Luke, Andy McMillin

1 p.m.                        Jim Riley

1:30 p.m.            Rodrigo Ampudia

1:15 p.m.            Casey Currie

2 p.m.                        Brian Deegan

2:30 p.m.            Carl Renezeder


Sunday, October 6:

10 a.m. Sheldon Creed

12 p.m. Jay Reichert

2 p.m. TJ Flores


The 2013 Lucas Oil Off-Road Expo powered by General Tire will showcase with everything off-road including new vehicles, thousands of parts and accessories, Toyota off-road test drives, racing demos from the King of the Hammers and Lucas Oil Off Road Racing Series and more on Saturday, October 5, from 9 a.m. to 6 p.m. and Sunday, October 6, from 9 a.m. to 5 p.m. The Expo will take place at the Pomona Fairplex, located at 1101 W. McKinley Avenue in Pomona, Calif. Advance discount tickets are available at for $10 adults and $5 children (ages 6-12). Kids 5 and under are free. Tickets may also be purchased on-site for $14 adults, $5 children. A Family Four Pack is available for $22 and includes admission for two adults, and two children (available online only through Friday, October 4). For more information, visit Follow the Lucas Oil Off-Road Expo at and at

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