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Clarity Research

Provide Input about Your UTV or ATV to Aid in Design of Future Vehicles

Baton Rouge, LA ; Pittsburgh, PA ; Boise, ID

Brevard, North Carolina – October 15, 2010 – Clarity Research, a powersports research company, is conducting a national research study among Side x Side utility vehicle owners and ATV vehicle owners.  Clarity Research is regularly hired by manufacturers to communicate what the public needs and wants are to assist in building new and better vehicles.  This is your opportunity to make sure that your opinion is heard.

Earn $250 for up to 2 hours of focus group interaction.  There are three locations this week that need your assistance.  Please call to qualify and schedule an appointment.

Baton Rouge – Tuesday Oct. 19 Tuesday – 866-622-3119

Pittsburgh – Thursday Oct. 21 – 888-458-3267

Boise – Saturday Oct. 23 – 866-622-3119

A qualified participant would be an owner of a 2007 or newer UTV owner (i.e. Ranger XP, Rhino 660/700, Big Red, Teryx, RZR).  They are also looking for owners of Teryx and Rhino’s that like to have aggressive fun riding.  Additional model years can be found listed below.

Fullsize ATV

1201 Suzuki LTA-500/XP/XPC

1301 Polaris Sportsman 500/550

1401 Yamaha Grizzly 550

1701 Honda TRX500 (all models)

Flagship ATV

2101 Kawasaki Brute Force 650

2102 Kawasaki Brute Force 750

2200 Suzuki LTA-700/X/XC

2201 Suzuki LTA-750/X/XC/XP/XPC/XR

2301 Polaris Sportsman 800/850

2401 Yamaha Grizzly 700

2701 Honda TRX680 (all models)

Sport SXS

3302 Polaris RZR/S/4

Multipurpose SXS

3101 Kawasaki Teryx

3301 Polaris Ranger XP

3401 Yamaha Rhino 660/700

3701 Honda Big Red

Owners of Side-by-Side UTVs and ATVs are encouraged to provide their feedback on their vehicles by participating in a focus group. Your input into the survey will aid in the design of future Side x Side UTV vehicles.

Questionnaire topics include:

  • Description of currently owned vehicle
  • Usage
  • Transport
  • Types of cargo carried
  • Types of terrain ridden on
  • Importance of and satisfaction with vehicle attributes
  • Owner profile information

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About Clarity Research LLC

Founded in 2003, Clarity Research LLC is a full service marketing research company with two offices—one in Brevard, NC and another in Rochester Hills, MI.

Clarity Research specializes in many kinds of product and market research studies using numerous data collection and analytical methods. Clarity partners with clients in three major industries: powersports, automotive, and consumer durables.

Clarity Research offers a wide range of quantitative research services from study design and execution through analysis and reporting. Our services are turn-key and the research services include: product development, new feature assessment, customer satisfaction, buyer behavior, events/sponsorships, quality/reliability, brand positioning and pricing.

Clarity Research is active in the research and powersports communities and a member of several associations including:

  • American Marketing Association (AMA)
  • American Association for Public Opinion Research (AAPOR)
  • Motorcycle Industry Council (MIC)
  • Specialty Equipment Market Association (SEMA)

Clarity Research is also a proud sponsor of UTV Weekly and other powersports sites.

You Tube Video: http://www.youtube.com/watch?v=PmbEMSt7J7k

For more information go to: www.clarityresearch.net

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