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About the Owner

Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop. From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships. After more than 10 years in motorcycle retail management, it was time for a change. Putting six months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad. While on the road, she found the love of photography and writing. When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match. The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the sand and UTV markets. When the economy dropped severely and affected the magazine business, Charlene looked for the niche that needed filling. It didn’t take long to conclude that quality PR to the media for needed content was in order. She works daily to consistently refine the process as the world of media is constantly evolving. Bower Motorsports Media has grown to include different properties, all with media and marketing as the core to their creation. The BMM team is in the backdrop to some of the most successful racers, events, and companies in the 4×4 market. It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.

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