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Offroad Marketing School

Offroad Marketing School Dates Announced

Two Offroad Marketing School sessions are scheduled for January and February. Register now to save your spot! Wednesdays,…
Offroad Marketing School Announced in December

Racer Marketing Classes Announced in August

Racer Marketing Classes Announced in June

I'm Not Just A Girl

American Parts Tank

Price: $24.99 Description: Company Name: I’m Not Just a Girl Item Style: Navy Tank with White…
Never Lost Shirt

All Around Girl Baseball Tee

Motorhead Sugar Skull Tank

Bower Power Hour

2017 King of the Hammers Photos, Videos and Stories

We had an amazing time at the 2017 King of the Hammers!  The week has…
Trail Hero

2016 Lucas Oil Off-Road Expo

2016 International Off-Road & UTV Expo

Shirt Clubs

November 2016 I’m Not Just A Girl Club

Join the I’m Not Just a Girl Club and get the November Shipment – Closes 10/30/16  _______________…
October 2016 Shirt Club

Submit Your Ultimate Offroad Shirt Design

September 2016 I’m Not Just A Girl Club


June 2016 Coloring & Activity Calendar Winner

June: #BowerMediaKidsJune     WARN Industries:  Warn Industries is the world’s most recognized brand in…
March 2016 Coloring & Activity Calendar Winner

February 2016 Coloring & Activity Calendar Winner

January 2016 Coloring & Activity Calendar Winner

Client Press Releases

About the Owner

Charlene grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon and other iconic off-road destinations. Charlene's first job was changing dirt bike tires at a motorcycle shop in Northern California. She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009. In just seven short years she has built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4x4 market. Filling needs, she has built brands that include the online talk show Bower Power Hour, Race Team Store online marketplace, I'm Not Just A Girl clothing and jewelry line, Ladies Offroad Network website and events devoted to women offroaders, and Racer Marketing School for online education.

Charlene doesn't spend all of her time behind a desk, she's actually a dirt bike rider, hard core wheeler and only female member of the Arizona Undertakers 4x4 club. In 2014 she earned the title of "Fastest Girl Up Backdoor" at the King of the Hammers Backdoor Shootout. With different contest winners in her co-driver seat, in 2015 her team took 2nd in RallyVenture, in 2016 they placed 1st at the Rebelle Rally and 2nd in Pro Class at the 36 Hours of Uwharrie.

Charlene has been recognized by BFGoodrich Tires as one of their Performance Team Members, and was recently voted by peers as the Off-Road Motorsports Hall of Fame Industry Rising Star. In 2017, Charlene obtained her training certification from the International 4-Wheel Drive Trainers' Association.

Charlene champions for women in offroad. In 2016, Charlene hosted the 1st annual Ladies Co-Driver Challenge. The wildly successful contest had entries from 91 women wheelers across the Country, vying to have an opportunity to go on the road with Charlene to some of the top events in North America utilizing the BFGoodrich Tires Jeep.

"I am honored to have had the opportunity to work in different segments of the offroad industry for 22 years! I am enjoying the opportunity to give back with my knowledge - helping racers be more successful off the track, enthusiasts be more successful behind the wheel, and businesses gain unique media exposure."

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